Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

Contextual targeting: “Sometimes the old ways are truly the best”

The future of digital marketing is to embrace the tried and tested methods of the past and combine them with new technology.

Paul Thomson, UK Country Manager, Seedtag, outlines the benefits of contextual targeting in a world dictated by privacy...

Contextual advertising is having a renaissance but the reality is it never really completely disappeared. It was simply overshadowed by the relentless pursuit of hyper-targeting at scale and the single-minded race to only measure the last click.