Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Change is coming: tomorrow’s CMO wants to shake up how marketing teams work

Less mundane, repetitive tasks, more highly personalised digital content… Adobe quizzed 1000 marketers on their way to becoming CMOs to reveal the shape of things to come.

We’ve all been through some tough times in the recent past, says Jada Balster, head of International marketing, Adobe Workfront; but it seems to have served to sharpen the tools and the appetite of the next generation…

The last 18 months have been some of the most challenging, if not the most challenging months in business history. As companies fought to navigate the overnight chaos the pandemic brought with it, understanding the customer zeitgeist and responding to it took on a whole new level of importance – and business leaders looked to marketing for the answers.