Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Brand loyalty programmes: how mobile-first can strengthen connections

If acquiring a new customer costs five to eight times more than retaining a current one, what are the best ways to take care of those you have?


Old-fashioned loyalty programmes are no longer fit for purpose, says Patrick Mareuil, managing director EMEA at Airship…

Retail brands have faced titanic struggles over the past two years, from national lockdowns, through supply chain disruption, to the emergence of new virus variants that threaten economic recovery. Throughout this turbulent period, customer loyalty has been key. Whether consumers have returned to the high street or stayed at home and switched to online shopping, brands have needed to maintain a direct connection to customers to survive. 

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