Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

How to boost your chances of landing Amazon’s coveted ‘buy box’

Appearing in the box on the right of their page can make all the difference when it comes to sales.


Peter Munton, Senior Performance Manager at Incubeta, explains how to be seen in the right places and give your sales a boost…

With Amazon Prime Day generating £8.66billion globally and the retail giant racking up record profits throughout the pandemic due to its quick delivery, cheap prices and variety of products, it’s become an invaluable platform for big retailers. However, for the 1.9million retailers and resellers who try to make money through Amazon, many find it difficult winning the coveted Amazon ‘buy box’. 

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