Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Are streaming and podcasts the new prime-time radio?

With over a quarter of Brits streaming more music on their commute than a year ago, marketers might want to consider a more personalised approach.

As Britain gets used to a hybrid world of commuting and working from home, the way we listen to music has undergone a marked change, according to new research from The Trade Desk. We’re streaming more, both in the car and as we commute on public transport, and listening to the radio less, says the poll of over 2000 people over 18 in the UK.

This extra level of personalised experience means there is a new opportunity for savvy marketers to engage with this predominantly younger audience. According to the data, there is a boom in on-the-go listening via streaming services, which points to an untapped opportunity for brands to make the most of personalised consumer engagement opportunities, without sacrificing reach.