Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

AR you paying attention? Good, then you’re ready to engage with marketing messages

Augmented Reality offers significantly more immersion and engagement than traditional advertising, finds Snapchat-commissioned neuroscience study.


AR offers significantly more immersion and engagement than traditional advertising. That’s the headline finding of new neuroscience research by Snapchat and strategic market research consultancy Alter Agents.

It’s obvious that when your audience is switched on and paying attention, they are more likely to take in, engage with and remember marketing messages. When people are highly immersed, they are paying attention, emotionally engaged, and actively committing information to memory. 

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