Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Ads and ad blocking: 7 predictions for the future

After the trials and tribulations of the last year, marketers and advertisers have started listening to users’ wants and needs, while also responding to their expectations. Here's what that could mean in the years ahead for online advertising.

Aditya Padhye, General Manager, Trestle at eyeo, looks at how ad blocking is set to change next year and beyond 

One trend this period has brought to light is users demanding more power over their online experience: calling for more ad relevance and less intrusive ads. This has resulted in an uplift of ad-blocking rates by 8 percent. However, advertisers wanting to recoup losses need to be intelligent and creative.