Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

A third of consumers ‘find diverse advertising more engaging’

Diversity and values-led shopping are now ‘key drivers’ for customer acquisition and engagement, according to new findings from the DMA.

Looking ahead to the coming decade, the data points to a second factor that will sit alongside value-led shopping in shaping expectations and behaviour towards brand choice: values.

The ‘Acquisition and the Consumer Mindset 2021’ report indicates that using marketing that represents the diversity of society is a clear route to customer acquisition for brands in 2021.

Key stats include:

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