Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

6 signs your digital advertising campaigns are underperforming… and what to do about it

Poorly performing paid search campaigns could be costing businesses tens of thousands of pounds every month.


AI marketing expert Gez McGuire, founder of MCG Digital Media & Lead Acceleratorreveals how to identify and address the most common pay-per-click pitfalls…

Pay-per-click (PPC) is often a victim of its own success. With even the most basic of set-ups delivering results, marketing managers and agencies can see it as a fit and forget solution. A closer look however, will often reveal significant wastage.  

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