Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

5 ways to boost your business: what you need to know about influencer marketing in 2022

With the influencer marketing industry  growing fast – forecasted to reach $24.1billion by 2025 from $6billion in 2020 – here's how to make sure you don't miss the (virtual?) boat.

The year ahead is promising to become one of creators and creativity, and Pavel Beina, CEO of BuzzGuru, can help you predict the future…

1) Data-driven approach will rule the influencer world

To choose the right influencers for your advertising campaign you need data. It’s easy to waste hours, days, even weeks, looking for the right ones…  there are so many of them. Data helps you save time and human resources: when you know what to give more attention to, you get focused and reach the goal faster. And data is what tells you which influencer who seems relevant will actually bring you the most profit. You can use the specialised platforms to get all the data on all influencers in one place.

Data also helps you evaluate the results of your influencer marketing campaign. Numbers are what tell you the naked truth about success (or failure). It’s simple: you see the data on the results and can instantly tell which influencers and ad formats are working best to promote your product.