Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

4 ways to measure incremental ROI

The key factors to consider when implementing a successful measurement strategy that will help prove impact.

Paul Frampton, President Europe at CvE, shares his views on evaluating and planning a digital media strategy...

Incrementality measurement enables marketers to understand the true impact their marketing strategies have on a customer’s decision to purchase. And yet, with the breadth and depth of data now available in digital marketing, it can be tempting to invest heavily in niche audiences that might have a strong natural propensity to purchase for a brand.