Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

3 reasons performance dashboards are a waste of time

Outdated metrics and a lack of insight into the performance of spend are just some of the reasons marketers should ditch the dashboard.


Dominic Trigg, CEO of Percept, compares performance marketing to Formula 1 racing and reveals how brands can win... 

Marketers are chasing performance. This results-driven mindset has shaped the digital industry’s focus on marketing analytics, but conversely, Gartner research shows 54% of marketers don’t believe analytics delivers on their potential. When asked why, inactionable results and unclear recommendations are cited as some of their key concerns.

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