Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

2022: a year of recovery from the attention deficit

Welcome to the ‘attention recession’, where the sheer volume of media, particularly TV services, has become a liability. So what’s the solution for media brands?

Find ways to add value, and focus on distinctive assets so you’re more than just another time sink, suggests Chris Beer, Trends Manager at GWI…

For anyone controlling a marketing budget, next year’s spending comes with some difficult questions. What kind of media behaviours will stick after lockdowns, and which will fade away?