Ben Bold Writer, Performance Marketing World

How the Stroke Association grew donations during lockdown

Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.


Before the pandemic struck, the Stroke Association’s performance marketing was lacklustre, and its teams and strategy fragmented. That’s according to the Stroke Association’s Head of Brand, Jane Maber, and Head of Digital Marketing, Kate Harvey, who were speaking at Performance Marketing 360 recently - an online event hosted by Performance Marketing World’s sister title Campaign.

In a session entitled "Scale vs engagement: generate revenue through performance strategies with real impact", Maber and Harvey explained how someone in the UK suffers from a stroke every five minutes. Impacts can be severe and wide-ranging, physical and mental, affecting not just the sufferer but also their family and friends.

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