Matt Chapman Writer, Performance Marketing World

How small businesses used Shopify to rapidly scale

E-commerce platforms like Shopify are providing the springboard for success for small businesses and helping to level the playing field against big global brands.

Among some of the businesses that have found success online are West African-inspired jewellery brand Omolola Jewellery and health food brand Oatsome. 

Taiwo Adegbulu, who co-founded Omolola Jewellery with her sister in 2018, says they chose Shopify to launch their business because its ease of use allowed them to build a website without any prior experience. 

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