Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

How Presto Music nurtured its first-party data to drive sales

The classical music store's strong interactive online community helped the business grow 25% year-on-year.

Presto Music is an e-commerce site for classical and jazz recordings, printed music, music books and musical instruments. Founded in 1986 as a small high-street shop, the business has since grown to become an online store accepting payment in 15 different currencies and shipping to over 200 countries worldwide.

During lockdown Presto Music saw a 25% growth in sales compared to the same period the year before. And while this is likely to be partly due to a number of behavioural factors that come from being stuck indoors, CEO Chris O’Reilly credits their first-party data and customer engagement strategy...

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