Stuart Derrick Writer, Performance Marketing World

How Moonpig used lockdown to take creative risks

In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before. 

The result has fast-forwarded the business by about three years, according to Moonpig’s CMO, Kristof Fahy, who was speaking at Performance Marketing 360 - an online event hosted by Performance Marketing World’s sister title Campaign.

He says the company saw the first lockdown as “a once-in-a-lifetime opportunity” to try out all of the things it had on its marketing experiments list.

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