Stephen Jones Reporter, Management Today

How independent bookshops are competing with Amazon

An American profit-sharing platform has grown rapidly by offering booksellers the advantages of e-commerce without the overheads.

How to compete with Amazon is a question the publishing industry has been asking longer than most. Jeff Bezos started selling books from his garage in 1995; by 2019, Amazon accounted for over half of US book sales and three quarters of e-books, according to Benedict Evans, an independent analyst. 

For independent bookstores the task of taking on the behemoth is daunting, to say the least. Many are privately-run small businesses, without access to the space or digital skills required to maintain an e-commerce operation. But one former writer is trying to tip the scales back in their favour.

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