Stuart Derrick Writer, Performance Marketing World

How Beano and Flavourly used data to boost audiences and sales

The two challenger brands both used performance marketing data to grow their businesses and save costs.

Speaking at Performance Marketing 360 - an online event hosted by Performance Marketing World’s sister title Campaign - Lucy Stamp, Executive Director Digital & Growth at Beano, explains how their content platform has grown by 99 times since its launch in 2016 and now has more than 20million unique users.

Because is such a unique property, it wasn’t able to look to other brands to benchmark activity and has had to create its own rules through lots of testing and learning. Starting with paid search marketing, the marketing team “tried everything” says Stamp, scrutinising multiple channels and strategies to arrive at a point where is now fully organic with no paid marketing.

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