Calum Di Lieto Calum Di Lieto Editor, Performance Marketing World

How a light bulb supplier increased online revenues by 107%

The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.


The situation:

BLT Direct has been a leading online supplier of light bulbs, lamps and tubes in the UK and around the world since the early days of the internet. Their website provides instant access to almost 10,000 quality light bulb products at competitive prices with fast delivery.

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