Johnny Aldred Johnny Aldred Copy Editor, Performance Marketing World

Social commerce: the building blocks for success

With social platforms looking to turn users into shoppers without leaving their bubble, here’s how to makes sure your brand doesn’t get left outside.


Dominic Murray, director of digital at Initialsreveals his 10-point plan for launching a successful campaign…

Up until recently, shopper behaviours were limited to discovery and consideration, with purchase taking place off-platform, on a brand or retailer website. But all that has changed. Today’s social platforms are poised to ‘close the loop’, with users able to browse and shop seamlessly within one connected social media experience. This development undoubtedly has the potential to transform the way people buy online, forever.

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